Travis Hanour

Vicis - Zero 1

short film

Football helmets today are like cars from the seventies – hard shell, padding on the inside, good luck.

The most popular sport in America is in danger. The threat of football-related head trauma is more prevalent than ever before. It's a stark reality that is threatening the sport and the health of its athletes, current and retired. VICIS ("change" in Latin) is a Seattle startup, setting out to evolve the sport and reimagine the football helmet. This is the Zero1.

With this spot, used to reveal the revolutionary helmet, we needed to prove why this was the end-all solution to one of the biggest epidemics in America today.

Impact Test

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To launch a helmet that will change the game of football, you better have proof. In this case, proof comes in the form of an impact test.

In collaboration with Blackmouth Design, we built a branded monolithic impact test and let the helmet do the talking.

Data Narrative

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This isn't only a sports story. It's rooted in science, medicine, and engineering. It requires motion graphic data and statistical visualization.

Projecting Technology

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We wanted to show the tech practically. Exploded views are overdone. Conveying innovation that lives hidden inside of a sealed product... turn off the lights, turn on the projector.