Samsung is all about the features. Waterproof, faster camera, low light camera, wholistic productivity. 

In order to reveal these features in a unique way, we took real people and captured real usage moments in each of their lives. Considered, but not contrived.

A girl hiking on the coast with her dog, a trainer in the gym, an entrepreneur making things happen, a cameraman on set, and a fashion designer searching for threads. Everyday life with an edge.