Samsung - Edge

director's cut

Samsung is all about the features. Waterproof, faster camera, low light camera, wholistic productivity. 

In order to reveal these features in a unique way, we took real people and captured real usage moments in each of their lives. Considered, but not contrived.

A girl hiking on the coast with her dog, a trainer in the gym, an entrepreneur making things happen, a cameraman on set, and a fashion designer searching for threads. Everyday life with an edge.  

  • client Samsung
  • agency Rosetta
  • agency producer Megan Sullivan
  • producer Emily Hanour
  • director Travis Hanour
  • 1st ad Travis Knight
  • dp Jeremiah Pitman
  • 1st ac Leo Abraham
  • gaffer Adam Chambers
  • key grip Bill Buckingham
  • sound Lori Weinhouse
  • photographer Gari Askew
  • production designer Pam Chien
  • stylist Sara Daniella
  • mua Ido Raphael
  • editor Travis Hanour
  • color Kyle Hoekstra
  • music A Tribe Called Red