Football helmets today are like cars from the seventies – hard shell, padding on the inside, good luck.
The most popular sport in America is in danger. The threat of football-related head trauma is more prevalent than ever before. It's a stark reality that is threatening the sport and the health of its athletes, current and retired. VICIS ("change" in Latin) is a Seattle startup, setting out to evolve the sport and reimagine the football helmet. This is the Zero1.
With this spot, used to reveal the revolutionary helmet, we needed to prove why this was the end-all solution to one of the biggest epidemics in America today.