Zero 1

short film

Football helmets today are like cars from the seventies – hard shell, padding on the inside, good luck.

The dangers of football-related head trauma are more prevalent than ever before. It's a stark reality that is threatening the sport and the health of its athletes, current and retired. VICIS ("change" in Latin) is a Seattle startup, setting out to evolve the sport and reimagine the football helmet. This is the Zero1.

Impact Test

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To launch a helmet that will change the game of football, you better have proof. In this case, proof comes in the form of an impact test. 

This brand is not only revolutionizing helmets, it's changing the way that we test helmets. 

Data Narrative

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This isn't only a sports story. It's rooted in science, medicine, and engineering. It requires motion graphic data and statistical visualization.

Projecting Technology

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Conveying innovation in a practical way, within a sealed product... turn off the lights, turn on the projector.

Doug Baldwin

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Wide Receiver / Seattle Seahawks

Tony Dorsett

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Running Back / Dallas Cowboys

Roger Staubach

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Quarterback / Dallas Cowboys

credits
  • client VICIS
  • agency Cinco
  • executive producer Josh Beyer
  • executive producer Merritt Davies
  • producer Ryan Weilert
  • director Travis Hanour
  • dp Jeremiah Pitman
  • production design Blackmouth
  • production design David Jacobson
  • production design Brian Jones
  • editor Chris Jones
  • sound design Lance Limbocker
  • final mix Lance Limbocker
  • vfx FireLion
  • color George Costakis / Piñata Post
  • art director Matthew Gamlen
  • art director Carlos Maya
  • motion design nathan deceasar