Gravity is a launch film for a new category of sportswear. The challenge was to introduce a product nobody had ever seen before without making the film feel like an explanation. So we didn't explain. We built the film around repetition, isolation, exhaustion, obsession, and the strange satisfaction that comes from doing the same thing over and over in pursuit of some tiny improvement. 

Starring Cynthia Erivo, Julio Jones, Brian & Scott Nicholson, Ajla Tomljanović, Annie Kunz. 

Los Angeles, California, USA
Nashville, Tennessee, USA