Anki - Rumpus
Making their debut on stage with Steve Jobs during a 2013 Apple keynote, Anki is not your typical toy maker. This bay area startup is run by a handful of Carnegie Mellon robotics savants and is set on changing the way that people of all ages view and interact with toys. Anki set out to merge the physical and the digital - toys with video games.
In order to launch Anki Overdrive for its first holiday push, we sought out to show the social nature of the game. It's a game you play with friends. And when the parent leave for the weekend, a the track is built, things can get a little out of hand.