Nike - AF-1 OBJ

commercial

Some things are NY made. Others were made for NY.

This campaign film marks the release of the new SF AF1 MID OBJs, Odell Beckham Jr's first lifestyle shoe with Nike. 

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As stated by Nike...

"When Beckham Jr. left his home state of Louisiana for New York in 2014, one of the first things that struck him was the omnipresence of the yellow cab. Fittingly, his debut signature lifestyle shoe, the Special Field Air Force-1 Mid “OBJ,” assumes that familiar color — like the cars, immediately standing out in a crowd."

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Featuring the words and voice of Lemon Andersen. 

TOUGH LOVE
– Lemon Andersen


The road to New York City isn’t paved with
warm country smiles and airport welcome mats.
That southern hospitality you grew up on
is nowhere to be found when you first arrive.

Those purple & gold stripes you earned in college
will get you through the tunnel but won’t keep you on the field.
You gotta prove you belong here, prove that you’re a native son.
Put this city on your back, even if you have to tattoo it.
Own the spotlight that comes with being a part of this crew. 

Your Hustle gotta be on even when you’re off duty. 
You gotta give the kids on the corner a reason to 
hang your cleats from the traffic lights.

‘Cause when it’s all said and done, you can win here. 
You can break records, You can shine like a star. 
But they don’t crown stars here… only champions.

credits
  • client Nike
  • ep Noah Stanik
  • design director David Frank
  • brand director Brian Craighill
  • brand manager Noah Wilson
  • project manager Jen Hartwell
  • digital brand producer Hayley Champoux
  • producer Mike Lay
  • production The Cavalry Productions
  • director Travis Hanour
  • dp Pete Konzcal
  • exec producer Tanya Cohen
  • exec producer Ross Grogan
  • producer Pia-Louise Lauritsen
  • prod supervisor Krysia Johnstone
  • asst prod supervisor Clemmy Little
  • 1st ad Jermaine Sumra
  • 2nd ad Jamie Gustis
  • 1st ac Brett Walters
  • 2nd ac Sam Elliot
  • gaffer Dave Levine
  • key grip Dave Araki
  • lighting director Ki Hwang
  • dit Kazim Karaismailoglu
  • prod designer Russell Barnes
  • key fx Ben Oshman
  • prop master Jim Wessling
  • wardrobe Miyako Bellizzi
  • mua Elizabeth Yoon
  • sound Michael Lonsdale
  • boom Jeff Livsey
  • locations Paul Kostick
  • photographer Emily Maye
  • post production Monk
  • post producer Emily Hanour
  • editor Travis Hanour
  • asst editor Kell James
  • final mix Lance Limbocker
  • color George Costakis / Piñata Post